4. Segmentation,Targeting and Positioning(STP) |OYO Case Study| Free MBA Course| |Redefine|

STP- Segmentation, Targeting, and Positioning is a marketing concept used in business. This marketing model helps businesses know how to write copy for their product. It teaches businesses how to define who they're selling to and what those groups value. STP Definition: Segmentation - how to identify groups of potential customers Targeting - how to reach your audience Positioning - what qualities you will have
Before even launching our Product in the Market you have to first do an STP analysis to find out the marketing channels and potential market.
This video will help you understand the importance of Segmentation, Targeting, and Positioning(STP) done by OYO rooms before launching the other Products.

Step 1:
Segmenting the market.
1.OYO Townhouse:- Millennial traveler
2.OYO SilverKey- Corporate Executive
3.OYO holiday and Homes on Beach, or a villa and exotic island-Travellers

Step 2:
Targeting the market.
1.OYO Townhouse:- Influencers Marketing
2.OYO SilverKey- Corporate tie-ups
3.OYO holiday and homes-Traveling Agent

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