What is Consumer Behavior? (With Real World Examples) | From A Business Professor

As a consumer, you may experience marketing transactions every day. For example, you might want to have a cup of coffee at a Starbucks and decide what kinds of coffee and size you want to have. You might also consider buying a drink using the stars on a Starbucks loyalty card that you earned. Similarly to this, consumers make different kinds of decisions while interacting with marketing stimuli in various situations. consumer behavior is everywhere and every day. So what is consumer behavior? In this video, I will discuss this topic with you.